Story Behind the Brand

Spreading the aroma of freshness, one washload at a time

Never underestimate the power of scent. When you first open that dryer door or pull a warm, freshly laundered shirt over your head, you feel good, confident, clean and ready to face the day. You might not consciously think it, but you feel it. At Ensueño^®, it’s been our mission to make that feeling endure. That’s why a long-lasting scent is central to the products we make.

Spreading the aroma of freshness, one washload at a time

Never underestimate the power of scent. When you first open that dryer door or pull a warm, freshly laundered shirt over your head, you feel good, confident, clean and ready to face the day. You might not consciously think it, but you feel it. At Ensueño^®, it’s been our mission to make that feeling endure. That’s why a long-lasting scent is central to the products we make.

Long-lasting aromas inspired by nature

Our long-lasting fragrances are inspired by nature. Featuring plant-based softening agents, Ensueño^® products lock that fresh-from-the-wash aroma into every fiber of your clothing—not for days, but weeks. Without artificial fragrances that can irritate the skin, it’s kinder on your laundry and safer for your family.

But we don’t stop at aroma. With color protection, Ensueño^® also helps you avoid fading, extending the life of your clothes. So, you smell fresh, you look fresh and you feel fresh— a trifecta of laundered confidence.

If a picture is worth a thousand words, a scent is worth a million smiles. Take a deep breath. Now take on the world.

Long-lasting aromas inspired by nature

Our long-lasting fragrances are inspired by nature. Featuring plant-based softening agents, Ensueño^® products lock that fresh-from-the-wash aroma into every fiber of your clothing—not for days, but weeks. Without artificial fragrances that can irritate the skin, it’s kinder on your laundry and safer for your family.

But we don’t stop at aroma. With color protection, Ensueño^® also helps you avoid fading, extending the life of your clothes. So, you smell fresh, you look fresh and you feel fresh— a trifecta of laundered confidence.

If a picture is worth a thousand words, a scent is worth a million smiles. Take a deep breath. Now take on the world.

Our environmental advocacy extends beyond the forest to our labs, our manufacturing and distribution facilities, all the way to store shelves. We use recycled and natural materials for our products whenever possible, recycling water, transforming curbside trash, and involving landowners in forest cultivation.

Our environmental advocacy extends beyond the forest to our labs, our manufacturing and distribution facilities, all the way to store shelves. We use recycled and natural materials for our products whenever possible, recycling water, transforming curbside trash, and involving landowners in forest cultivation.

Our environmental advocacy extends beyond the forest to our labs, our manufacturing and distribution facilities, all the way to store shelves. We use recycled and natural materials for our products whenever possible, recycling water, transforming curbside trash, and involving landowners in forest cultivation.

Our environmental advocacy extends beyond the forest to our labs, our manufacturing and distribution facilities, all the way to store shelves. We use recycled and natural materials for our products whenever possible, recycling water, transforming curbside trash, and involving landowners in forest cultivation.

47,000
tons

of PET and HDPE reused in the manufacturing process, using 100% recycled bottles.

50%
plus

of the cardboard we use in packaging is recycled.

86,098

man-hours

of internal employee training every year to enhance product quality, safety and compliance.

100%

of products

are not tested on animals.

14.7%

reduction

in CO2 emissions in 2015, compared to previous year.

7,562

hectares

of palm trees planted through Jaunary 2020. We have the Rainforest Alliance certification of all the palm plantations with the UUMBAL project in Mexico.

47,000
tons

of PET and HDPE reused in the manufacturing process, using 100% recycled bottles.

50%
plus

of the cardboard we use in packaging is recycled.

86,098

man-hours

of internal employee training every year to enhance product quality, safety and compliance.

100%

of products

are not tested on animals.

14.7%

reduction

in CO2 emissions in 2015, compared to previous year.

7,562

hectares

of palm trees planted through Jaunary 2020. We have the Rainforest Alliance certification of all the palm plantations with the UUMBAL project in Mexico.

To view or download the complete sustainability report click here.

Community of Clean

Community of Clean is an AlEn USA initiative that seeks to bring a cleaner and more sustainable world—not only through our products and production processes, but also through initiatives that help our communities.

To that end, we recently donated 43,000 bottles of cleaning products to the Houston Food Bank to help families who are struggling to find and afford cleaning products during the COVID-19 crisis.

This is part of an ongoing program to support the Houston Food Bank and hurricane response initiatives with cleaning and laundry care products.

Community of Clean

Community of Clean is an AlEn USA initiative that seeks to bring a cleaner and more sustainable world—not only through our products and production processes, but also through initiatives that help our communities.

To that end, we recently donated 43,000 bottles of cleaning products to the Houston Food Bank to help families who are struggling to find and afford cleaning products during the COVID-19 crisis.

This is part of an ongoing program to support the Houston Food Bank and hurricane response initiatives with cleaning and laundry care products.

Bringing together the best of household products

From clothing to cleaning, we’ve bridged the gap between your needs and values to create powerful products grounded in goodness, and founded on family.

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